CMSgt Richard L. Etchberger Communications Award

Purpose: This award is given to recognize a comprehensive division or chapter communications program that effectively incorporates association messages/updates into continual social media/website activities and recurring newsletters along with a variety of other communication tactics to best reach the respective division’s or chapter’s internal and external audiences as determined by the respective board of directors.”

Use AFSA Form 100 (See Attachment 2) with links (URLs) to website and/or social media pages, as well as any other relevant documentation to support award submission. In addition, submit one copy (or link/URL) of at least three separate newsletter editions, if applicable.

Consider the following categories when evaluating the nomination. If a category is missing, deduct the entire points for that category.

Awards will be scored as follows:

  • Social Media/Website (50 pts max)
    • Evaluated on: Presence, growth, creativity and innovation, consistent association branding, functionality, contact information, overall appearance, and engagement
  • Newsletter (30 pts max)
    • This category will be evaluated on information content, executive council member articles, news writing/editing/proofing, design, organization, reproduction, and overall appearance.
  • Other Communication Tactics (20 pts max)
    • Evaluated on: Creativity and innovation, audience reach, and overall effectiveness.

Division 3 Communications Awards

Division 3 also recognizes Chapters with the following communications awards

  • Chapter Website of the Year
  • Chapter Newsletter of the Year

Chapters will automatically be entered into these awards based upon their submission for the AFSA level communications award. For example, if a Chapter submits a Form 100 with links to their website, they will automatically be entered into the Website of the Year award. If they submit 3 newsletters, a Chapter will automatically be entered into the Newsletter of the Year award. There is no need to submit any additional documentation beyond what you submit for the AFSA level Communication award. If you want your Chapter to be recognized for these awards, ensure you submit the proper documentation.

Division level awards are limited to the Division Level and will not be forwarded to HQ AFSA.