CMSgt Richard L. Etchberger Communications Award

This award recognizes a comprehensive communication program that effectively incorporates association messages into newsletters, websites and social media, and used a variety of other communication tactics to reach internal and external audiences.

Eligibility: All divisions/chapters are eligible.

Submit an AFSA Form 100 with links (URLs) to website and/or social media pages, if applicable, as well as any other relevant documentation to support award submission. In addition, submit one copy of at least three separate newsletter editions, if applicable.

Awards will be scored as follows:

  • Social Media (Scoring 40 pts) This category will be evaluated on presence, growth, creativity & innovation, consistency, and engagement
  • Website (Scoring 30 pts max) This category will be evaluated on presence, consistent overall branding, functionality, contact information, and overall appearance
  • Newsletter (Scoring 30 pts max) This category will be evaluated on information content, executive council member articles, news writing/editing/proofing, design, organization, reproduction, and overall appearance.